ABOUT / AURÉLIA JOLY

Where do new
possibilities come from?

PlayGrounded grew from one question, followed through advertising, movement, theatre, meditation and artistic practice.

I spent years working in advertising, where my job was essentially to have ideas on demand.

Every project began with constraints: a problem, an audience, a budget, a deadline, a format. At first glance, constraints seem to reduce possibility. In practice, they often create it.

After leaving advertising, I spent years exploring movement, meditation, theatre and embodied practices while developing my own artistic practice through scenography, writing and performance.

Eventually I realised I was investigating the same question from two very different directions: what helps us move beyond our habitual responses? What happens when we move instead of thinking harder? Why do some environments make us rigid, while others make us playful and imaginative?

PlayGrounded is my evolving practice for exploring those conditions and turning the research into experiences for individuals and groups.

WHAT GROUNDS THE WORK

01

The body is information,
not an oracle.

We notice sensation, posture and impulse without pretending they reveal one unquestionable truth.

02

Constraints can
create possibility.

Creativity is not infinite freedom. It is how we move within reality and find responses we could not initially see.

03

The practice is
always evolving.

PlayGrounded develops through facilitation, art, study, reflection and real experiments with real people.

NOW / IN PRACTICE

Learning by doing.

I am currently deepening the practice through the Animano Body-Mind Flow Practitioner training at Life Artists and MIT's u-lab: Leading From the Emerging Future, alongside ongoing work in movement, facilitation and the arts.

The point is not to collect methods. It is to keep asking what helps people become more embodied, playful and creatively responsive, and to test what I learn in practice.

SELECTED EDUCATION & TRAINING

  • 2024Collective intelligence & cooperation, PACoofertîles
  • 2015Master's in Art DirectionSup de Pub, Paris
  • 2013Bachelor's in Fashion Product Management & DevelopmentAix-Marseille University
  • 2012DUT in Information & CommunicationIUT Lyon III
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